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Money-Smart Starts Young

Give your child the confidence to understand money and make thoughtful decisions — through engaging, age-appropriate play built for the world they're actually growing up in.

Be among the first to discover Pokido. Occasional updates only — no spam.

Kids running a colorful lemonade stand with the Pokido Money-Smart Starts Young message

Why This Matters

Kids' Money Went Invisible

Money habits form early, but today's kids rarely see money in a form they can understand.

Age 7

Money habits are largely formed by this age

Source: Cambridge University research

$243B/year

What financial illiteracy costs US families

Source: National Financial Educators Council, 2024

17%

of US high schools teach personal finance

74%

of teens say they lack financial confidence

Kids meet money today as a tap, a balance, a request — not cash in hand:

Tap-to-payIn-app buysP2P transfersPINs & passwordsSubscriptionsScams

The Experience

One Economy. Four Ways to Learn It.

Kids discover money concepts through play, not worksheets — an approach shown to improve learning retention by up to 90%.

Make

KidPreneurials

Earning and spending: run a business, set prices, serve customers, and turn effort into Pokis.

Dog Pet Salon · Pet Salon Tycoon

Grow

Money Growers

Saving and planning: protect and grow the Vault, set goals, and watch patience compound into progress.

Money Garden

Protect

Cyber Guardians

Staying safe online: spot fake messages, guard PINs, and recover from a simulated scam.

Spy World · Avatar Arcade

What Children Discover

Skills for Every Step of the Money Journey

Earning & Spending

How people earn money, and how to compare choices, spot trade-offs, and tell needs from wants.

Saving & Planning

How setting goals and thinking ahead turns small decisions into real progress.

Staying Safe & Protected

How money moves through cards, apps, and online payments — and how to protect personal and financial information along the way.

Giving & Sharing

How thoughtful decisions with money can support others and strengthen community.

For Parents

Confidence That Grows Beyond the Screen

Financial confidence builds over time — through everyday conversations, real decisions, and practice. Pokido gives families a natural way to introduce money concepts kids can connect to the world around them.

Built With Privacy First

We design with children's data privacy as a first principle, with parents in control. Privacy Policy

Relevant to Real Life

Concepts tied to choices and technology kids already encounter, not abstract lessons.

About Us

The People Behind Pokido

Parents. Financial Experts. Builders With Purpose.

Pokido Labs brings together experience in financial technology, consumer products, digital experiences, and education. As parents and builders, we believe children deserve an engaging, accessible foundation for navigating money in the world they're growing up in.

Iulia Mihăilescu

Co-founder and CEO

Mom to Marc

Agoric | PayPal | Google

San Diego, California

Ana Ciumac

Co-founder and CPTO

Mom to Leo and Marco

Meta | Google | INSEAD

Paris, France

Contact

Let's Build Financial Confidence Together

Whether you're a parent, educator, potential partner, or just curious about Pokido, we'd love to hear from you.

Connect With Us

We Welcome

Partnerships with schools and educational organizations
Collaboration with financial-literacy initiatives
Conversations with parenting and family communities
Media, speaking, and partnership opportunities

The Best Time to Start Is Early

Get notified the moment Pokido is ready for your family — plus occasional behind-the-scenes updates as we build.