The little entrepreneur in every kid.
Give your child the confidence to understand money and make thoughtful decisions — through engaging, age-appropriate play built for the world they're actually growing up in.
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Our Mission
We're making financial education more engaging, accessible, and relevant to the way children experience money today.
Children start forming money habits and attitudes long before they make financial decisions on their own — yet most never get consistent, age-appropriate opportunities to practice. As money becomes increasingly digital, a strong early foundation matters more than ever.
Created by parents and financial experts, Pokido combines real-world relevance with play — helping children learn through curiosity and exploration, not worksheets.
Why Financial Literacy Matters
Age 7
Core attitudes and behaviours around money are shaped in the earliest years of childhood.
Source: Cambridge University / Money Advice Service, Habit Formation and Learning in Young Children
1 in 4
A significant share of 15-year-olds cannot handle everyday financial decisions with confidence.
Source: OECD PISA Financial Literacy Assessment
Most
Financial education is still inconsistent across schools and homes, leaving big gaps by adulthood.
Source: National financial-capability research
The Shift
The world removed cash from children's lives and replaced visible coins with invisible flows. Kids meet money as a tap, a balance, a request — long before anyone explains it.
Money leaves with a tap and no bills change hands. Where did it go?
One button turns play into spending — skins, coins, loot, upgrades.
Send, request, approve, decline. Some sends can't be undone.
Stored credentials and one-tap logins guard real value.
Small recurring charges that quietly drain a balance.
Fake messages and impersonation aimed straight at kids.
Pokido builds something new: real money instincts for a digital world.
The Pokido Experience
Children discover money concepts through interactive experiences that reward curiosity and confident decision-making — including a personal space inside the app where what they earn and learn starts to add up over time.
Financial ideas are introduced the way kids actually learn — building understanding step by step, not all at once.
From earning and saving to digital payments and online choices, Pokido prepares kids for the financial reality they're already growing up in.
What Children Discover
How people earn money, create value, and build independence through their skills.
Comparing choices, spotting trade-offs, and telling the difference between needs and wants.
How setting goals and thinking ahead turns small decisions into real progress.
How money moves through cards, apps, and online payments — the forms of money kids already see every day.
Responsible digital behavior and protecting personal and financial information.
How thoughtful decisions with money can support others and strengthen community.
The Worlds
Every world runs on the same Poki economy, so the journey reads as one rising story. Each Universe is one of the four money verbs — carried by its own color before a kid reads a single number.
Run your own business, set prices, serve customers, and turn effort into Pokis.
Dog Pet Salon · Pet Salon Tycoon
Protect and grow the Vault. Watch patience compound into new worlds and upgrades.
Money Garden
Spot fake messages, guard PINs, and recover from a simulated scam. Safety as a power.
Spy World · Avatar Arcade
Weigh giving against keeping, and feel what generosity does inside an economy.
Ocean Rescuers
For Parents
Financial confidence builds over time — through everyday conversations, real decisions, and practice. Pokido gives families a natural way to introduce money concepts kids can connect to the world around them.
Concepts tied to choices and technology kids already encounter, not abstract lessons.
We design with children's data privacy as a first principle, with parents in control. Privacy Policy
The goal isn't memorizing terms. It's sound judgment, independence, and habits that last.
About Us
Parents. Financial Experts. Builders With Purpose.
Pokido Labs brings together experience in financial technology, consumer products, digital experiences, and education.
We believe children deserve a better foundation for navigating money — one that reflects the world they're growing up in. As parents, we know these conversations matter. As builders, we believe the experience can be more engaging, accessible, and meaningful.
Co-founder and CEO
Mom to Marc
Agoric | PayPal | Google
San Diego, California
Co-founder and CPTO
Mom to Leo and Marco
Meta | Google | INSEAD
Paris, France
Contact
Whether you're a parent, educator, potential partner, or just curious about Pokido, we'd love to hear from you.
Get notified the moment Pokido is ready for your family — plus occasional behind-the-scenes updates as we build.
Pokido